外贸业务开发信是指销售代表向潜在客户发送的商务邮件，目的是向他们介绍公司的产品并争取销售机会。这类邮件通常涵盖以下几个方面内容。
1. 说明客户信息来源
通常情况下，销售代表在获得外贸客户的联系方式后会发送邮件。如果没有说明客户信息的来源而直接介绍产品，可能会给外贸客户留下突兀的印象。因此，在撰写客户开发信时，最好明确表明获取客户联系方式的途径。例如，可能是通过驻外使馆商务参赞处、商会、商务办事处、银行、第三方公司介绍等途径获取的，也可能是从公司名录、各种传媒广告、网络上获取的，甚至是在交易会、展览会上结识的，又或者是在进行市场调查时获得的。可以用如下的表达来说明外贸客户信息来源：
1. We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.
2. Mr. Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
3. We have obtained your name and address from the Internet.
4. Our market survey showed that you are the largest importer of cases and bags in Egypt.
5. I am pleased that I have met you in Guangdong Trade Fair last month. This is why today I am able to write to you for introduction of our products.
2. 说明邮件的目的
通常情况下，销售代表给外贸客户写邮件时，总是以拓展业务、开拓市场、建立合作关系、扩大产品销售渠道为目的。尤其是对于欧美商人来说，他们更倾向于直接明了的表达方式。因此，在撰写客户开发信时，不妨直截了当地表达写信的目的。以下是一些可以用来表达目的的表述：
1. In order to expand our products into South America, we are writing to you to seek cooperate possibilities.
2. We are writing to you to establish long-term trade relations with you.
3. We wish to express our desire to enter into business relationship with you.
4. We are writing to seek more opportunities to cooperate with you for the expanding of American market for our new model robot toys.
5. We are writing with the hope to join hand with your company for the sales of Chinese high quality electronic products.
3. 介绍本公司的基本情况
一般而言，外贸客户开发信中的公司介绍应涵盖公司的性质、业务范围、宗旨、历史等基本信息，并突出公司的优势，如丰富的经验、稳定的供货渠道以及广泛的销售网络等。以下是可以用来介绍公司情况的表述：
1. We are a leading company with many years' experience in machinery export business. Modern processing facilities and well-trained staff ensure the good quality of the products for each order.
2. We enjoy a good reputation internationally in the field of textile and has passed ISO and CE certification which symbolizes that our products are made to international standards.
3. We have our principle as "Clients' needs come first". No matter in custom design or after-sales service, you can always get the first time response from our staff.
4. A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide. Goods Delivery within 10 days has been realized in most European countries and Asia.
5. Located in Shenzhen, we have taken initiative in setting up our solidified production basis in coasted and inland areas and also has begun expanding oversea market by establishing sales branch company in America last year.
4. 介绍产品
产品介绍是客户开发信中至关重要的一部分。如果已了解客户的明确需求，例如，需要特定款式的服装，外贸业务员就应该选择相应的服装进行具体的推荐性介绍。举例来说，根据外贸客户所处的市场情况和其对产品的具体品位追求，结合公司的产品与客户可能的需求，进行有针对性的介绍。如果只获得了外贸客户的名片而不清楚其需求，那么就可以介绍公司经营的产品整体情况，包括质量标准、价格水平、打样速度、交货速度等，并特别突出公司的特色和亮点。例如，如果业务员得知客户非常注重产品质量，可以附上相关产品的照片、以往的工程案例、产品视频等，以更好地展示产品的质量。对于小件产品，寄送样品供客户选择也是常见的做法。以下是进行产品介绍时可以使用的表述：
1. Art. No. 118 is our newly-launched one with super quality, fashionable design and competitive price.
2. We have a good variety of colors and sizes to meet with the needs of different markets.
3. Our products are enjoying popularity in not only Asian markets but also American Markets.
4. To give you a general idea of our products, we are enclosing our catalogue for your reference.
5. A free sample will be dispatched to you tomorrow so that you can have a close inspect on our product quality.
6. Some photos of the project we have set up in Australia similar to your request are sent to you as an attachment.
5. 激励性结尾
通常在外贸客户开发信的结尾，会加上一两句希望对方给予回复或者立即采取行动的话语，同时也可以写上一两句对未来合作的展望。以下是常用的表述方式：
1. Your comments on our products or any information on your market demand will be highly appreciated.
2. We are looking forward to your specific inquiries.
3. For any question please be free to contact me. We are expecting to start cooperation with your company in the near future.
4. The cooperation between us will be carried out with the "win-win" principle benefiting both sides.
6. 精心准备的附件
通常，外贸客户开发信附带的文件可能包括公司介绍文档（涵盖公司历史、生产环境、企业文化、重要项目和认证展示等）、产品目录、工程照片等内容。为了加强与外贸客户的联系，有时还会附上与外贸客户在展会上拍摄的合影。
基于Odoo的外贸管理系统
市场营销自动化是基于Odoo的外贸管理系统中一个重要的功能模块。它通过自动化的方式，帮助企业实现更加高效的市场营销活动。该模块可以帮助用户管理外贸客户信息、跟进销售线索、发送电子邮件、创建营销活动等等。同时，它也提供了强大的分析工具，可以帮助企业更好地理解市场和外贸客户需求，并优化营销策略。
Odoo的市场营销自动化的功能非常强大。用户可以通过该模块轻松地创建各种类型的营销活动，如邮件营销、社交媒体营销、SEO、SEM等。用户还可以对营销活动进行跟踪和分析，从而及时发现问题并进行调整。此外，该模块还支持多语言环境，可以帮助用户更好地开展国际化外贸营销活动。
总之，Odoo市场营销自动化是一款非常实用的工具，它可以帮助外贸企业提高营销效率，提升客户满意度，从而实现更高的销售业绩。